Website Mistakes Every Purpose-Driven Business Must Avoid I work with purpose-driven businesses and charities every day, keeping their online presence running smoothly, securely and fast so that they can get on with their business of doing good. But even the most passionate, values-aligned businesses overlook at least a few predictable aspects on their websites. And … Read more
How to add your NatureNetworkIreland.ie email account to GMail This guide will walk you through the process of adding an account to Gmail Go to mail.google.com 1. Introduction By following these instructions, you will seamlessly integrate a new email account, enhancing your email management within the platform. 2. Click here on the Settings cog. Click … Read more
Why do so many of you Climate Coaches, B Corps and Charities ignore the single most important step in protecting your brand? In recent weeks I’ve worked on several websites that have gone down, whether because of Some of them have had a backup in place. Most did not. And the difference is 𝗛𝗨𝗚𝗘! With … Read more
I was in an online meeting with a group of climate entrepreneurs. One of them mentioned her friend left the trail to pick up an empty aluminium can to dump later. The reaction of the group shocked me. Here’s why this idiotic reaction from people who supposedly stand up for the planet bugs me: 𝗛𝘆𝗽𝗼𝗰𝗿𝗶𝘀𝘆 … Read more
Running a small business is tough. Running a small business based on ethics is damn tough. It’s a journey filled with hard choices, sleepless nights, and moments of doubt. But it’s also a journey that defines who I am, what I stand for, and the legacy I want to leave behind. In a world where … Read more
“Please, send me another invoice for this extra work.” We’ve received several emails like this recently from happy clients. I think we get them for two reasons: 1. We choose only to work with clients we really enjoy working with: good people doing good things in the world. They understand our skill and knowledge and … Read more
Did you know that 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐢𝐬 𝐢𝐥𝐥𝐞𝐠𝐚𝐥 in Europe? US companies must provide personal data to US authorities if requested. This is against the GDPR so data protection authorities across Europe have declared Google Analytics illegal under GDPR. 𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐞𝐝? – Austria and France have cited illegal data transfers from Europe to the US.–– … Read more
Here’s one of the best and certainly most hashtag#hopeful passages from Rutger Bregman’s book “Human Kind”, more timely and more needed now than ever: “I’m no sceptic when it comes to hashtag#climatechange. There’s no doubt in my mind that this is the greatest challenge of our time – and that time is running out. What … Read more
To all you conversion experts, here’s what I’d love from you: Instead of me paying you …– per lead or– per hour or– per meeting or– per connection how about I pay you for actual paying customers? I know that’s not easy, and it takes a lot of skill. What I want is a deal … Read more
How can you reduce the environmental impact of your online business?Some simple steps …